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Digital Advertising: Theory And Research (Advances In Consu

 
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MessagePosté le: Mar 20 Juin - 22:28 (2017)    Sujet du message: Digital Advertising: Theory And Research (Advances In Consu Répondre en citant


Digital Advertising: Theory and Research (Advances in Consumer Psychology)
by Shelly Rodgers



>>>DOWNLOAD BOOK Digital Advertising: Theory and Research (Advances in Consumer Psychology)



<EM>Digital Advertising</EM> offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.







Digital Advertising: Theory and Research (Advances in Consumer Psychology) Shelly Rodgers






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